{"id":3985,"date":"2024-08-03T13:49:52","date_gmt":"2024-08-03T13:49:52","guid":{"rendered":"https:\/\/www.thepilule.com\/?p=3985"},"modified":"2024-08-03T13:53:08","modified_gmt":"2024-08-03T13:53:08","slug":"the-unhealthy-culture-of-influencers-in-japan-between-fascination-and-controversy","status":"publish","type":"post","link":"https:\/\/www.thepilule.com\/en\/the-unhealthy-culture-of-influencers-in-japan-between-fascination-and-controversy\/","title":{"rendered":"The Unhealthy Culture of Influencers in Japan: Between Fascination and Controversy"},"content":{"rendered":"<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">In the globalized landscape of social media, Japanese influencers stand out with practices often deemed strange or unhealthy by Western standards. This cultural difference raises questions about what is perceived as normal or perverse from a global perspective.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d25509f4-7475-4715-8c31-610c9e2a2c62\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thepilule.com\/en\/the-unhealthy-culture-of-influencers-in-japan-between-fascination-and-controversy\/#Virtual_Influencers_When_Reality_is_Supplanted_by_AI\" >Virtual Influencers: When Reality is Supplanted by AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thepilule.com\/en\/the-unhealthy-culture-of-influencers-in-japan-between-fascination-and-controversy\/#Ambiguous_Content_Between_Trends_and_Perversities\" >Ambiguous Content: Between Trends and Perversities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thepilule.com\/en\/the-unhealthy-culture-of-influencers-in-japan-between-fascination-and-controversy\/#The_Influence_of_Hostesses_and_Night_Practices\" >The Influence of Hostesses and Night Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thepilule.com\/en\/the-unhealthy-culture-of-influencers-in-japan-between-fascination-and-controversy\/#The_Example_of_Weather_News_and_Public_Apologies\" >The Example of Weather News and Public Apologies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thepilule.com\/en\/the-unhealthy-culture-of-influencers-in-japan-between-fascination-and-controversy\/#Conclusion_A_Culture_in_Transition\" >Conclusion: A Culture in Transition<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Virtual_Influencers_When_Reality_is_Supplanted_by_AI\"><\/span><strong>Virtual Influencers: When Reality is Supplanted by AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the striking phenomena in Japan is the rise of virtual influencers. Take IMA, for example, an influencer entirely created by artificial intelligence, who is enjoying resounding success on TikTok. IMA collaborates with international celebrities, like her recent partnership with American rapper Lil Nas X to promote luxury brand Coach bags. This success is even more striking as nothing about IMA is real: neither her voice, texture, nor videos.<\/p>\n<p>The evolution of these virtual characters is impressive and raises questions about the future of this type of content. With technological advancements, particularly with tools like Apple Vision Pro, it is conceivable that IMA could develop a real personality and users could interact with her in even more realistic ways, perhaps even creating videos together. This future, which could materialize within three to five years, is as fascinating as it is unsettling.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ambiguous_Content_Between_Trends_and_Perversities\"><\/span><strong>Ambiguous Content: Between Trends and Perversities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Japanese influencers also produce content that, while popular, raises ethical controversies. A prime example is VTubers like Shigure Ui, who produce music clips with ambiguous connotations. One of her clips, although seemingly criticizing lolicons (adults attracted to young prepubescent girls), actually appears to implicitly flatter them, creating a form of guilty pleasure for these viewers. This ambiguity prompts reflection on the normalization of morally questionable behaviors.<\/p>\n<p>Furthermore, sibling YouTubers in Japan exploit dubious relationships to create sensational content, and some major YouTubers make videos where they lift the skirts of high school girls, a behavior that would be unthinkable in France.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Influence_of_Hostesses_and_Night_Practices\"><\/span><strong>The Influence of Hostesses and Night Practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another fascinating aspect of Japanese influencer culture is the normalization of the &#8220;wind business&#8221; (a metaphorical term for adult entertainment activities). YouTubers like Todolo Kieng share juicy anecdotes about their work in hostess bars, discussing taboo subjects with disconcerting frankness.<\/p>\n<p>These videos reveal a society where taboos are much less present than in France, allowing for more liberated speech. For example, Todolo Kieng openly talks about her breast augmentation, a topic treated with much more reserve on YouTube France, where personal testimonies are rare and comments often malicious.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Example_of_Weather_News_and_Public_Apologies\"><\/span><strong>The Example of Weather News and Public Apologies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>However, this tolerance is not universal. Japanese influencers can also face virulent reactions. This is the case of Hiama Saya, a weather presenter who became extremely popular thanks to her cute and slightly clumsy persona. When she appeared in a relationship with tennis player Kei Nishikori, she faced a torrent of online harassment from her male fans, nicknamed &#8220;jacha danshi&#8221; (fragile men), who saw this relationship as a betrayal.<\/p>\n<p>The economic impact of such scandals is significant. Weather News saw its stock drop by 25% after the announcement of the couple, revealing the considerable influence fans have on media companies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_A_Culture_in_Transition\"><\/span><strong>Conclusion: A Culture in Transition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The unhealthy culture of Japanese influencers highlights deep cultural differences between Japan and the West. Practices and content that seem normal in Japan can appear perverse elsewhere, and vice versa. This duality underscores the complexity of a society in perpetual evolution, where the line between normality and perversity is constantly being redefined.<\/p>\n<p>In conclusion, the world of influencers in Japan is a mirror of the country&#8217;s societal trends and cultural shifts, offering a fascinating but sometimes troubling glimpse into what the future of content creation might become on a global scale.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The concept of &#8220;unhealthy&#8221; differs greatly between Japan and France, creating interesting cultural contrasts. This article explores how Japanese influencers, from VTubers to popular YouTubers, tackle controversial content often perceived as unhealthy in the West. From the rise of virtual influencers like IMA to the controversy surrounding weather presenter Hiamasaya, and the normalization of behaviors deemed inappropriate, this article offers an insight into a digital culture where norms differ significantly from those in the West.<\/p>\n","protected":false},"author":1,"featured_media":3982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2308],"tags":[2491,2490,2493,2492,2494],"class_list":["post-3985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-louis-san-en","tag-cultural-controversies","tag-japanese-influencers","tag-social-media-in-japan","tag-unhealthy-behaviors","tag-vtubers-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Unhealthy Culture of Influencers in Japan: Between Fascination and Controversy - The Pilule<\/title>\n<meta name=\"description\" content=\"The concept of &quot;unhealthy&quot; differs greatly between Japan and France, creating interesting cultural contrasts. 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