HoYoverse

Louis-San

The Evolution of Otaku and the Global Impact of Genshin Impact

The term "otaku," once derogatory, has evolved to describe passionate enthusiasts in various fields. This change, though controversial, reflects a growing acceptance of otaku culture, even encouraged by the Japanese government. The success of "Genshin Impact," developed by the Chinese studio HoYoverse, illustrates this transformation. Despite initial resistance, the game's deep understanding of Japanese culture and bold marketing strategy have…